YouTube is used for promotion, branding, or making money
from advertisements as well as websites. High traffic on the video and the appearance
of advertisements will be converted into revenue and can be taken regularly. If
the video has a high view, earnings also follow. That's why you have to do SEO
YouTube optimization.
YouTube SEO is an optimization step from videos that you
create and upload on YouTube. The main purpose of this optimization is to make
the video more accessible to the public. With certain keywords, the video can
appear in the top position.
YouTube is a search engine as well as Google. Whatever is in
the database can be found with certain keywords. Because this concept is the
same as SEO website, video also needs optimization such as providing keywords,
tags, or others.
If you can optimize videos by applying SEO techniques,
videos can be more easily found on the platform. In addition, videos can also
appear in searches on YouTube given that this platform is also owned by Google.
You can see more detailed information about YouTube SEO guidelines in the next
review.
In the YouTube SEO guide you also know the name of a keyword.
Similar to the content on the website, you place keywords with a certain
density starting from the main keywords, derivatives, to synonyms or LSI.
The keywords on YouTube will determine the position of the
content that you create. For example the keyword "how to make
sambal". This keyword certainly has great competition. Those who have more
viewers and bigger followers will be ranked at the top.
If you want to maximize video content that has already been
or will be published, see the keyword research guide below.
If you want to dive into the world of YouTube
professionally, the thing to think about first is the niche or theme that you
are good at. For example, you will create a niche with automotive themes,
keywords can be around the car, reviews, and trials. Conversely, if the niche
about travel, keywords related to the destination can be given.
These keywords are important to attract a lot of new viewers
if your YouTube page is still fairly new. If it's long and has a large fan
base, uploading just one video can be trending. However, if you are a beginner,
you have to work smart by maximizing keywords.
Use features like Google Trends to see the types of keywords
being targeted and their derived phrases. With this tool you will know how much
or how strong the competition is. Then you will also see the number of times
that keyword is searched every month. From this benchmark you create structured
content.
Look at the trends tab on YouTube. At certain periods the
number one video onwards has the same theme. For example about a review of a
case that is in excitement or there is a shocking incident. From there you can
see that YouTube also applies trends and from that trend you can wash a lot of
viewers.
There are two ways to see trends that occur on YouTube.
First of the autocomplete features in the search field. The second is to
immediately see the trends tab and coupled with seeing Google Trends. Sometimes
what is stirred up on social media and also familiar with online news can also
be picked up.
So, make a video or collect various information and images
so that the video is not done carelessly. You might be able to create its own
trends from what was made. However, you can also take advantage of this trend
to increase the number of viewers quickly.
Around 20-40% of traffic coming to YouTube comes from
organic search on Google. Since the search portion from there is quite large,
you are also advised to gather keywords that are widely used and in accordance
with the niche that you are developing.
With the right keywords and also additional trends that are
happening, optimization can be done more easily. However, the original content
must still be made so that the YouTube channel that you create does not appear
to be copycat or just imitating it.
Just like Google, the YouTube algorithm is also complex and
changes frequently. With the same keywords, your video could be on the
umpteenth search page and have others at the top of the list.
In YouTube search, the video above is the video that is
considered the most relevant to the keyword or relevant. Well, before doing
various optimizations start by doing keyword research, it helps you know the
types of videos that YouTube likes, the following is complete.
The quality of editing also determines whether the video
will rank high or even sink below. If video editing techniques are still bad,
getting many viewers will be difficult unless the content inside triggers a
viral and many people are curious to see it.
Creating original content is important even if it's quite
difficult. If you do plagiarism, YouTube will know that. Moreover
